The Company aims to inspire consumers around the world with innovation and fun through its unique combination of technology and entertainment based on its consumer electronics and home appliances businesses.
The Company continues to give utmost importance to R & D. Its focus on developing existing technologies and product engineering innovation, aimed at improving production efficiency leading to lowering cost of production. The Company has R & D centers located at Aurangabad, Gurgaon; and in China with skilled engineers/experts working continuously on new products development. With the R & D centers working non-stop, your Company launched several products in CTVs, FPDs, refrigerators and fully automatic washing machines during the accounting year 2009-10.
R & D activities include:
- Market Trend analysis;
- Study/Analyse Customer’s demands and changing needs; and
- Design/Develop products suitable for Indian climatic conditions as well as same for Export market.
Benefits derived from the R & D Activities during the accounting year 2009-10:
- Development of high end products;
- Introduction of Integrated Digital TV ( iDTV) with a built in DTH facility with MPEG 4 DVB-S2 Digital signal;
- Introduction of LED TV with "Nano Pixels" for immense picture performance and razor slim design; and
- Introduction of unique "SMART TV" with a platform for "Internet TV" to enjoy Live Chatting, Browsing , Video Conferencing , Email Access , Blue Tooth Connectivity and many more applications to make LCD TV a real "SMART TV".
To align the Global needs and Company’s Vision of being committed to "Eco Logic": Technology for Sustainable Life, R&D has developed:
- Star Rated Products in Consumer Electronics and Home Appliances: This technology offers energy savings of 15% of power consumption approximately to the benefit of consumers; and leading to effective utilization of power resources.
- Introduction of further paint less product with a unique Hot and Cold Technology for moulding of part: This helps to reduce pollution generated due to hazardous chemicals used in plastic paints and its process. Customer can enjoy the high glossy finish with ultimate scratch resistance.
- State of art technology LED illumination in Refrigerators: This gives better illumination with lowest energy consumption.
- New concept for PCM (pre-Coated Material) finish with floral design for Refrigerators.
- Introduction of State Of Art technology – Ioniser: It is a first time introduction in Indian market to kill the bacteria and offer hygienic fruits and vegetables.
- "Centre Water Fall Technology" for Dolphin washing machine: This technology saves water when directed to spin side.
- "UV cleaning" technique eliminates any bacteria contents in clothes.
R & D activities carried out in various consumer electronic products and benefits derived from these activities:
- Introduced new "Titanium LED" Series with NANOPIX Engine with 120Hz refresh rate and FULL HD 1080P resolution.
- Introduced "3D LED TV" which enhances the viewing experience.
- Introduced "Titanium", "Hurricane" and "Tornado" Series of LCD TV with FULL HD 1080p resolution: It has a unique feature of DCRe (Digital Cinema Reality Engine). With this unique picture quality improvement algorithm, it reproduces e 1 Billion display colour for more natural, vivid and true to life colours.
- "Titanium" series of LCD TV has a DVBS (Digital Video Boosting Station) with 1,00,000: 1 Super Contrast Ratio to give crisper image and dramatic picture quality. It has an advance function of "Energy Meter" for efficient energy utilization while viewing. Its 10 Bit advanced Scalar Video Data processing gives the flicker free images & optimal video fidelity to provide most natural and Cinema Quality video Images. With boot capture logo function user can view his family photo every time when TV is switched on. With the multimedia port user can watch photos/movies/ songs stored in USB device. With Multi Function Monitor concept in LCD TV and USB / Multi Media connectivity the viewer can enjoy maximum connectivity to the Digital World. Its Natural Easy View Panel provides ultra wide viewing angle with enhanced picture quality and antireflective coating to make black more darker with low reflection for very clear images. PIP (Picture in Picture) feature enables the user to watch TV programme and movie simultaneously.
- Introduction of Blue Tooth Function in TV enables a user to transfer photos/songs stored on his mobile to TV sets wirelessly.
- Introduced unique RF remote control technology in its product where customer can operate TV from any angle (360 degree). Conventional remote operates only when it is keep in line with TV sets (+/- 30 Degree).
- Introduced touch control function in CRT TV segment.
- Introduced "Hot and Cold" moulding technology in TV.
- Introduced SRS technology in LED Series to improve the acoustic performance of sets.
- Introduced "MAGNNUM" LCD Series with unique metallic finish and glass front.
- Introduced "Titanium iye" LCD series with brush finish.
- Introduced new segment of 14" Ultra Slim TV in market.
- Introduced new range of products viz : Universal Media player, Solar Mobile Charger, High End Home Theatre and new range of LCD TV’s.
- Developed new range of Direct Cool as well as Frost Free refrigerators like Ecocool, Ecocool Plus, Ecofresh, Deofresh, Nutricool, Nutricool Plus, Powercool.
- Developed 4 & 5 Star Rated refrigerators with new exterior finish i.e. PCM-Pre-coated material.
- Introduction of new base stand with smart VEGI TRAY which is unique and give convenience to customer in day to day usage.
- Introduction of new looks of refrigerators, which strengthen our market position in Direct Cool range.
- Introduction of new economic series of Direct Cool Refrigerator as "Bharat Series", which has given cutting edge solution for the competitors on the price factor.
- Introduction of the products on health platform with Deodorizer which gives the solution to remove the odour created by rotten vegetables and fruits.
- Enhanced Frost Free refrigerator series with introduction of LED & LEDi technology.
- Introduction of 3 & 4 Star Rated Refrigerators, with high energy efficient compressors.
To enhance the brand image, the Company re-engineered number of models with new packing design such as:
- 50 Powder coated models with catchy & smooth colours; and
- Introduction of Black colour refrigerators
- Developed a higher capacity Washing Machines to be offered to Indian market with Hand Wash and UV light technology.
- Digi-Aqua and Digi-Pacific series of 5.5 kg FA Washing Machines with 8 Wash Programs, 8 Water levels, Child lock feature resulting in less water consumption.
- Introduced Digi-Wave and Digi-Atlantic series of 6.0kg FA Machines with 8 Wash Programs, 8 Water levels, Child lock feature and Special Air Dry features.
- Introduced India’s first UV light technology Washing Machine, Digi-Marine and Digi-Ocean. This has other features like Hand Wash, LCD Display, Delay Time setting etc. for user convenience.
- Developed 6kg SA Washing Machine "Aqua and Pacific".
- Developed Dolphin, Atlantic, Marine series of 7.0kg SA Washing Machines with Gear Drive for improved wash ability and efficiency.
- Introduced SA 7.0kg Spring with Decorative Transparent Panels, Roller Coster Pulsator, centre water fall & Chrome Knobs. Delight to watch and efficient in use.
- Centre Water Fall Technology for Dolphin which saves water when directed to spin side.
- Features like Magic Filter for Dolphin and Atlantic series, which are better lint collectors and user friendly.
- Introduction of designer Floral patterns with blazing top colours which will give attractive look to Washing Machine in the 6kg & above FA category.
- Focusing on Environmental friendly technologies: R&D is working on series of FA & SA machines which are energy efficient, use lesser water and detergents.
- Introduced Digi Dolphin Dlx with Direct Drive technology along with enhanced features like "Do It Yourself" program. This has multi spin speed, 8 Water levels and dynamic soak features.
- Developed 6.5Kg FA TILT Drum Careen Plus with Direct Drive Motor: This has advanced features like Sterilization program, Aero Wash technology and self cleaning of Tub.
- Introduced highly technological AC DC inverter AC: Thishas efficiency better than even current 5 star as stated and set by Bureau of Energy Efficiency (BEE). It moderates the compressor performance as per need and adjusts compressor rotation to operate with minimum power input, hereby saving more than 40% power saving than the conventional AC.
- Introduced Vitamin C filter: This Filter dispenses Vitamin C charged ions with the cool air. Thereby boosts immunity, keeps skin glowing with its antioxidant property hence keeps the user fresh and vibrant.
- Added the Gold Fin Evaporator for enhanced reliability and durability of A: The indoor unit cooling coil is coated with Gold anti corrosive agent which keeps the cooling coil in excellent and efficient working condition for a long time.
- Developed multi utility Universal Remote: This remote can operate AC (Videocon brand) and CE products like LCD/LED TV, Set top box, DVD player etc (LG/SS/Philips/Videocon/Akai etc) thereby providing multiple solutions with a single remote.
- Introduction of Auto Cook Recipe Function with categorization like Sweets, Beverages, Snacks, Meals, etc. For the ease of cooking, pre-programmed menu enables microwave to do all the functions with a single touch.
- Developed Sensi Grill Function which senses the cooking cycle in between of cycle to turn over and give a home cooking taste. This function gives you alarm after completion of half cycle to turn your food in Grill Model.
- Added Deodorizer feature which helps in removing post cooking odour from microwave. This way the odour does not mix with next recipe and makes it healthy and tasty.
- Introduced Lemon Clean feature to remove all odour after cooking. With this all the oil and food particles can be cleaned easily.
- Developed an Anti Bacterial Cavity to retard the growth of bacteria and make your food healthy to eat. Even if some food particle is left over in Microwave Oven no microbial growth sustains due to anti bacterial cavity.
- Developed a range of touch screen microwaves which cooks better keeping food nutrients intact with multi stage & express cooking.
Future Plan of Action:
In near future, the Company shall continue to focus on all the areas mentioned earlier and also aims to offer new technologies and processes to provide better products at affordable prices to the customers.
The Company proposes the following R & D activities in near future:
- To bring in features of various products together;
- Continuous upgradation of technologies for better features, better quality and improved reliability for reduce/low prices; and
- Reducing the electricity consumption for consumer electronics and home appliances.
Videocon belives its people must have an infinite capacity of not knowing what cannot be done.